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Privacy Information

Your privacy and the privacy of all users of the HealthMarkets Care AssuredSM website (HMCareAssured.com) are very important to us. HealthMarkets Inc, its affiliates and subsidiaries, including The Chesapeake Life Insurance Company, the insurance company that underwrites the HealthMarkets Care AssuredSM Plan (collectively, "the "Company") has adopted the following website Privacy Policy. This website Privacy Policy relates only to personal information that the Company collects online. If you would like more information about the Company's general privacy practices, please see HealthMarkets Notice of Privacy Practices.

1. NOTICE OF INFORMATION COLLECTED AND DISCLOSED

This Policy tells you, among other things, what information we gather from you through our website, how we may use or disclose that information, and our efforts to protect it. Please read this Policy carefully and feel free to contact us by telephone at 1-877-219-5458 if you have any inquiries, complaints, or questions regarding its contents. Our postal address is PO Box 37675, Philadelphia, PA 19101-0675.

In connection with your use of our website, we may collect the following information:

We use the personally identifying information you voluntarily provide to register you as a user of the website, to administer website usage and monitor traffic-levels, and to contact you regarding improvements we can make to our website and our services, if necessary. We may also use the information you provide to contact you directly regarding services, products or information that we believe may be of interest to you.

Except as disclosed in this Policy, we will not use your information for any purpose that you have not expressly authorized. Your information is not sold, rented, or shared with other organizations for unrelated commercial purposes or in ways different than what is disclosed in the Privacy Policy.

From time to time, we may also disclose information to fulfill certain legal and regulatory requirements or if we believe, in good faith, that such disclosure is legally required or necessary to protect others' rights or to prevent harm.

2. CHOICE/OPTING-OUT

You may choose to restrict our use of your information. If you are a user of our website or services, you may restrict distribution of your information by indicating such restrictions in your account when asked. On our website, you have the option to remove your name and personal information from any information that will or may be disclosed to a third party although disclosures to law enforcement or to meet other legal requirements may still be required.

You may exercise your choice to "opt-out" of providing personal information in many ways. When selecting certain services or features of our website, you can choose whether to share personal information with respect to the particular service or feature. If you receive communications from us that you do not want to receive, you can opt-out from receiving these communications, by deleting your registration profile from our database or specifically telling us to stop sending them to you.

You may also "opt-out" entirely from providing personal information to us by not providing information or registering on our website. You may also choose at a later date to have your name removed from our database. However, certain sections of our website do require registration in order to use these sections and services. If you choose not to register or provide certain information, these sections will not be available for your use.

3. ONWARD TRANSFER (TRANSFERS TO THIRD PARTIES)

If we propose to disclose your information to a third party that is acting as our agent or on our behalf, we will ensure that the third party has agreed to assure adequate protection of your information.

4. ACCESS

You can access your information by logging into your account on the website. Once there, you can modify, correct, amend, or delete your information. Ordinarily, we will not restrict access to your information except in rare cases where we reasonably believe that the rights of persons other than yourself would be violated.

5. SECURITY

Your account containing your information is password-protected. Only those who log on with your password can access your account. We have taken appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. However, please remember that you play a valuable part in security as well. You are responsible for protecting your password for accessing your account.

After you have finished using the website, you should log off and exit your browser so no unauthorized persons can use our website with your name and account information. Furthermore, if you provide any information to parties who operate websites that are linked to or from our website, different rules may apply to their collection, use, or disclosure of your personal information.

We encourage you to review the privacy policies of such other sites before revealing any sensitive or personal information. Regardless of the precautions taken by you or by us, "perfect security" does not exist on the Internet. We cannot ensure or warrant the ultimate security of any information you transmit.

6. DATA INTEGRITY

We seek to ensure that your information is reliable for the use you intend, and that it is accurate, complete, and current. To assist us in ensuring that your information is relevant on an ongoing basis for its intended purposes, we encourage you to update your information on the website as frequently as is necessary. This can be done by entering our website, signing in using your email address and password. After your account information is displayed you can submit your modifications to us. We may periodically send you a notice asking you to visit the website and update your information.

7. COOKIES

A cookie is a small data file that certain websites write to your computer's hard drive when you visit those sites. A cookie file can contain information such as a user ID that a website uses to track the pages you have visited. A persistent cookie allows the website to remember you on subsequent visits. We do not set persistent cookies.

8. AD SERVERS

We do not partner with or have special relationships with any ad server companies.

9. CHILDREN'S PRIVACY

The Company is concerned about the safety of children and their use of the Internet. This website is not directed at children under the age of 13 and does not knowingly collect personal data from children under the age of 13. If we receive actual knowledge that we have received such personal information without the required verifiable parental consent, we will delete the information from our database as soon as we practically can.

10. LINKING TO OTHER WEBSITES

Please remember that when you use a link to go from this website to another website, this Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including sites that have a link on this website, are subject to the terms, conditions, and policies of that site. Please read those terms, conditions, and policies before proceeding.

11. CHANGES IN OWNERSHIP

In the event that ownership of the Company was to change as a result of a merger, acquisition or transfer to another company, personal information that you provide to the Company through this website may be transferred. If such a transfer results in a material change in the use of your personal information, the Company will provide notice about your choices to decline to permit such a transfer.

12. EFFECTIVE DATE AND FUTURE CHANGES

This Privacy Policy is effective as of April 14, 2006. The Company may update this website Privacy Policy from time to time, and so you should review this Policy periodically. If there are significant changes to the Company online privacy practices, you will be provided with appropriate online notice.

CMS APPROVAL 11/24/2007
H7845_MM_NA_E_4006_3_ALL

Underwritten by

The Chesapeake Life Insurance CompanySM